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Marketing Analyst


United States of America / Remote
  • Job Type: Full-Time
  • Function: Business Intelligence
  • Industry: Cloud Business Apps
  • Post Date: 11/22/2022
  • Website:
  • Company Address: Suite #1110, 240-70 Shawville Blvd. SE, Calgary, AB T2Y 2Z3, CA

About Wagepoint

Wagepoint is a fintech company on a mission to simplify payroll – and maybe even dare to make it delightful! Our online software was created just for small businesses, automating the most time-consuming parts of payroll – like calculating wages and reporting on taxes – so that our customers can get back to doing what they love most.

Job Description

Who We are:

At Wagepoint, we’re good people. Sure, maybe we’re biased. But that’s only because Wagepointers bring the best versions of ourselves to do some of the best work in our careers.
We are a diverse team of cyclists, yoga teachers, radio jockeys, amateur chefs, animal lovers, trekkies and more who just so happen to work together to make payroll magic! Speaking of, we “pull rabbits out of hats” for 10,000 small business owners across the US and Canada who rely on our payroll software to pay their 70,000+ employees and process their taxes. And we’re just getting started.
Wagepoint is growing exponentially and we are looking for more awesome people to join our merry band of misfits. We are looking for people who share our understanding that although we don’t take ourselves seriously, when it comes to our commitment to our customers: we mean business. Especially given that the consequences of getting payroll wrong can sometimes be dire. 
If you are the kind of person who has always wanted to make a difference and be heard, our fast-growing startup will give you plenty of opportunity to do just that.

The Role at High-Level:
We are looking for a Marketing Analyst to work with our talented marketing team to assist us in measuring and monitoring the performance of our complex, multichannel marketing investments and activities.
Analyzing data is in your DNA. You have a data-driven mindset and understand which KPIs to monitor, which targets to track to, and how to detect and identify "bat" signals and trends the data may show so the team can make business decisions like course corrections or doubling down when necessary. 
As a data wrangler, you can connect data from multiple sources and create dashboards and visualizations so that business data can be easily understood and interpreted by all members of the Wagepoint team. You architect these dashboards so that if there is a point of interest, we can efficiently hone in and drill down to multiple levels of reporting details for further understanding.
Data integrity is your foundation, and you know that our data has to be accurate, reliable and trusted to tell a true story and enable us to make the right business decisions, investments, and, if necessary, pivots at the right time. 
You aren't just well versed in marketing buzzwords but know how to make the analytics tell a story. We'll be testing you on this :)
As a Marketing Data Analyst, you understand the data types, points and sources we need to access at high and lower levels to analyze marketing performance throughout the customer journey.
You understand, appreciate and rely on marketing attribution to report on ROI and will enable us to leverage and improve our single and multi-touch attribution

What you'll be doing:

  • Creating dashboards and integrated detail reports enabling the Wagepoint team to measure and monitor marketing performance and ROI at every investment stage and customer journey.
  • Synthesizing multi-source, multi-channels into visualizations and detail-level reports.
  • Detecting early signals and trends so we can double down or pivot quickly.
  • Work with IT and finance to deliver reports from multiple data sources.
  • Creating month-end, quarter-end and annual marketing reporting packages.
  • Managing and reporting on marketing performance, ROI and attribution for all channels and products. 
  • Ensuring transparency in our marketing performance data. Data transparency is vital to our success. It’s ok if the numbers say something isn’t working. It’s an opportunity to pivot quickly.
  • Providing feedback on the ROI of marketing channels and advising of any changes in performance, trends or opportunities.
  • Working at a fast pace and being able to multi-task on projects. As they start, you can incorporate new marketing activities and channels into the data.

What you bring to the table:

  • Demonstrated track record of data analysis and understanding of marketing data, attribution and marketing performance. In short, you've done this before.
  • You are quick thinking and act mindfully with a high level of EQ.
  • You aren't a fan of vanity metrics. No worries, we aren't either.
  • Ability to prepare high-impact dashboards and detailed reports that are accessible online and on demand.
  • You balance your drive for high performance with leading by example with compassion and empathy. Hint - you can have both!
  • You have managed a complex, multi-channel demand generation and attribution engine.
  • You are confident in your data analysis skills and can make data-driven recommendations on budget allocation, investment, ROI, opportunities, or even to pivot.
  • Deep understanding of CRM capabilities (ideally Hubspot) including attribution, dashboard creation, analytics, email marketing, campaigns, deal pipelines and customer lifecycle stages.
Bonus Points:
  • You may have transitioned from a marketer to a data analyst and truly understand both worlds deeply.
  • You’ve worked in a fast pace scale-up environment and well, kinda love it!
  • You have used tools like Klipfolio to bring data sources together and visualize them in an easy-to-understand way.
  • Ideally Hubspot certifications. Let us know which ones you have or which ones you would intend to get.

What we bring to the table:

  • The opportunity to work with the world’s friendliest team, solving interesting problems together.
  • The ability to work from home, forever! Wagepoint is a remote company, so you don’t have to worry about commuting to an office. Plus, more time with your pets is always a bonus!
  • An autonomous work environment: We’re a growing startup - so we’ll be looking to you to roll up your sleeves and dive right in! No red tape, just bring your great ideas and your powerful work ethic.
  • An endless amount of laughter — we don’t take ourselves too seriously. We work hard, but we always have time for a bad joke or two.
Next Steps:
If all the above feels right and proper, please don’t feel like you need to send us an uninspired cover letter. Just send us your updated resume and perhaps a few lines on what excites you about the job - we really want to get to know who you are, not just about how we can work together.  If we believe you’re a good match, someone from our team will reach out to schedule a call.

Wagepoint is an equal opportunity employer. We welcome and appreciate all applicants with diverse backgrounds, races, religions, genders, identities, ages, experiences (the list goes on!). We are committed to making not only our workplace safe and inclusive for everyone, but also ensuring our recruitment process reflects that. We are a remote company, so there's no need to travel to an office for an interview, but if you require any special accommodation during our recruitment process, please let us know. We are more than happy to assist!

About Wagepoint

Wagepoint is a simple and fast online payroll app, backed by the world's friendliest team.

The app is ideal for small businesses across North America (US & Canada) who are looking to pay their employees easily and quickly.